Allow us to introduce ourselves

Ancient Gaming, an innovative software creator for the future of iGaming, bucks the trend that has lacked innovation for two decades. We’re not trend followers; we’re trendsetters. As iGaming pioneers, we challenge the status quo, crafting not just appealing software but a whole new experience for the innovative, high-spending generation seeking to reinvent gaming interactions. Founded in 2018 in Malta, we’ve become a global presence with 100+ dedicated team members spanning across our brands and 30+ countries. And yes, we’re proudly remote-first!

Your mission as our Copywriter!

You will craft compelling, conversion-driven copy across multiple channels that engages our gaming and shopping communities, drives user acquisition, and strengthens our brand voice in the iGaming and e-commerce spaces. You will create impactful short-form content that resonates with our target audience while maintaining consistent messaging across all platforms and marketing initiatives.

You will be working on:

• CSGORoll — the world’s #1 skin gaming site. A community social gaming platform specifically designed for CS2 players, featuring unique in-house custom-built games, such as Roulette, Crash, Unboxing, and PVP.
• HypeDrop — a leading gamified shopping platform, where over 500,000 users experience the excitement of real-time mystery box openings, box battles, and customizable deals. Since 2018, HypeDrop has sold over 150 million boxes, revolutionizing the way people shop and win.

What you’ll be doing:

• Create engaging short-form content for various platforms, including ad copy, email campaigns, push notifications, and in-app messaging.
• Develop and optimise PPC ad copy across multiple platforms (Google Ads, Meta, etc.) to drive user acquisition and engagement.
• Write powerful video scripts for advertising campaigns that follow PPC best practices and drive conversions.
• Craft compelling email marketing campaigns that drive user retention, re-engagement, and conversion rates.
• Work with CRM tools to segment audiences and create personalised messaging that resonates with different user groups.
• Collaborate with the marketing team to ensure consistency in messaging across all channels and campaigns.
• Write clear, engaging product descriptions and promotional content for new features, games, and mystery boxes.
• Develop A/B testing strategies for copy across different channels to optimise performance and conversion rates.
• Create compelling landing page copy that drives conversions and supports various marketing campaigns.
• Work closely with designers to ensure copy and visuals work together seamlessly across all materials.
• Maintain brand voice guidelines and ensure consistency across all written communications.
• Monitor and analyse copy performance metrics, making data-driven recommendations for optimization.
• Stay up-to-date with industry trends to inform content strategy and messaging.
• Collaborate with the social media team to ensure alignment in messaging and tone across all platforms.
• Partner with the product team to create clear, engaging in-app copy and user communications

Requirements

You will thrive in this role if you have:

• Minimum of 2 years of copywriting experience, with demonstrable experience in iGaming and/or e-commerce industries.
• Proven track record of creating successful short-form content that drives engagement and conversions.
• Hands-on experience with PPC platforms (Google Ads, Meta Ads) and demonstrated ability to write high-performing ad copy.
• Strong background in email marketing, including experience with email automation and campaign optimization.
• Proficiency with CRM tools and understanding of audience segmentation.
• Experience with A/B testing and data-driven copy optimization.
• Understanding of SEO best practices and their application to content creation.
• Outstanding written communication skills with impeccable grammar and attention to detail.
• Ability to adapt writing style and tone for different audiences and platforms while maintaining brand consistency.
• Strong analytical skills with the ability to interpret data and adjust copy strategy accordingly.
• Excellent project management skills with the ability to handle multiple deadlines and priorities.
• Creative problem-solving abilities and a growth mindset.

It will be good if you have:

• Strong understanding of conversion rate optimization (CRO) principles and their application to copy.
• A passion for gaming culture and understanding of the iGaming and/or e-commerce landscapes.

What’s in it for you?

• Flexibility Policy – It’s about giving you the freedom to structure your workday in a way that best suits your lifestyle and responsibilities outside of work
• Work-from-anywhere Policy – you have the chance to work from anywhere in the world, we are a remote-first company and we are proud of it!
• Every year for our team-building we choose a location and go there to celebrate our achievements together
• A dedicated budget to purchase all the equipment you need to set up your home office
• L&D budget for you to develop your skills!
• Spill Mental Health Service – full access to online confidential counselling with professional therapists for any employees who need it
• Innovative, fun, flat structured rapidly growing company with endless opportunities to grow

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