Why should you apply?

If you want to use your creative skills to actually make an impact on the world then this is for you. And when we say we make a difference, we literally mean it. Our team fundraises to feed orphans, support refugees and so much more. We are looking for a Multimedia Designer to create content that gets people to stop scrolling and donate. We need someone strong in Video and Static content production. You need to think like a marketer and be conversion-focused.
So what are we looking for?

• You must have proof that you have created content that has converted on paid ads
• You must understand KPIs like Hook Rates, Hold Rates, CTR, CPC and CPA
• You must have proof that you have identified hooks and you’ve tested these hooks
• You can write copy for videos and posters
• You are familiar with CreatioveOS, Ugly Ads, Us v Them, etc

The Basics

• We have 2 positions available: freelance and/or permanent full-time
• Fully Remote (we will provide a coworking space in your local area)
• Fluent in English (reading, writing & speaking)
• 2 Month probationary period
• £5000-£7000 monthly salary
• Must be available during UK hours but flexible working hours
  
  

About The Role

Video Content

• Write scripts and create voiceovers to create completing fundraising videos that get people to donate  
• Review and organise content from the client’s Google Drive to create engaging and high-quality videos.
• Search through clients’ social media profiles to identify content that can be used or modified.
• Source clips from TikTok and Instagram to create fundraising content for emergency campaigns.
• Coordinate with videographers on the ground creating content in orphanages, school or refugee camps to ensure they capture compelling stories.
• Create scripts and directions for UGC Creators to film
• Edit the content UGC Creators share
  
  

Video Editing & Post-Production

• Perform post-production tasks, including adding subtitles, colour grading, transitions, music and refining visuals to enhance the overall appeal.
• Add necessary elements such as soundtracks, logos, motion graphics, b-roll, screen recordings, and green screens.
• Think strategically about content edits to increase Hook Rates and Conversions.
• Test different sequences and hooks to find winning creatives.
  
  

Static Content

• Design Static Content that gets people to donate.  
• Create posters, carousels, thumbnails, email graphics and landing page assets.
• Write compelling copy for posters, carousels and email graphics
• Edit and adjust landing page designs based on winning creative insights.
• Develop email designs, including headers and overall layout, that align with campaign objectives.
• Select the images to use for the above-mentioned Static Content by searching through clients’ assets.

Performance Optimization

• Analyze and test various hooks, sequences, and creative elements to determine what drives the best performance.
• Understand and utilize KPIs such as Hook Rates, Hold Rates, CTR, CPC, and CPA to guide content creation and optimization efforts.

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