So what are we looking for?

• You must have proof that you have created content that has converted on paid ads
• You must understand KPIs like Hook Rates, Hold Rates, CTR, CPC and CPA
• You must have proof that you have identified hooks and you’ve tested these hooks
• You can write copy for videos and posters
• You are familiar with CreatioveOS, Ugly Ads, Us v Them, etc

The Basics

• We have 2 positions available: freelance and/or permanent full-time
• Fully Remote (we will provide a coworking space in your local area)
• Fluent in English (reading, writing & speaking)
• 2 Month probationary period
• £1000-£1500 monthly salary
• Must be available during UK hours but flexible working hours

About The Role

Video Content

• Write scripts and create voiceovers to create completing fundraising videos that get people to donate  
• Review and organise content from the client’s Google Drive to create engaging and high-quality videos.
• Search through clients’ social media profiles to identify content that can be used or modified.
• Source clips from TikTok and Instagram to create fundraising content for emergency campaigns.
• Coordinate with videographers on the ground creating content in orphanages, school or refugee camps to ensure they capture compelling stories.
• Create scripts and directions for UGC Creators to film
• Edit the content UGC Creators share

Video Editing & Post-Production

• Perform post-production tasks, including adding subtitles, colour grading, transitions, music and refining visuals to enhance the overall appeal.
• Add necessary elements such as soundtracks, logos, motion graphics, b-roll, screen recordings, and green screens.
• Think strategically about content edits to increase Hook Rates and Conversions.
• Test different sequences and hooks to find winning creatives.

Static Content

• Design Static Content that gets people to donate.  
• Create posters, carousels, thumbnails, email graphics and landing page assets.
• Write compelling copy for posters, carousels and email graphics
• Edit and adjust landing page designs based on winning creative insights.
• Develop email designs, including headers and overall layout, that align with campaign objectives.
• Select the images to use for the above-mentioned Static Content by searching through clients’ assets.

Performance Optimization

• Analyze and test various hooks, sequences, and creative elements to determine what drives the best performance.
• Understand and utilize KPIs such as Hook Rates, Hold Rates, CTR, CPC, and CPA to guide content creation and optimization efforts.

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