We cultivate a culture built on adventure, innovation, and purpose.Our team thrives on collaboration, creativity, and continuous growth, working together to solve challenges and deliver solutions that improve the lives of travelers and commuters.

We embrace a customer-first mindset, ensuring that every product and experience is thoughtfully designed to meet the evolving needs of modern adventurers and professionals on the go. Our workplace fosters an environment where ideas are welcomed, individuality is celebrated, and taking initiative is encouraged.

Key Values:✅ Innovation & Continuous Improvement✅ Solution and Initiative mindset✅ Customer-Centric Approach✅ Team Collaboration & Open Communication✅ Adaptability in a Fast-Paced Environment✅ Passion for Travel, Adventure, and Personal GrowthWe are seeking an Email & Retention Marketing Specialist to enhance our customer lifecycle marketing. You will focus on increasing LTV, driving repeat purchases, and ensuring strong customer engagement through email and SMS marketing strategies.
Responsibilities:

• Develop and execute email marketing & SMS campaigns (flows + one-off sends).
• Set up and optimize automated flows, including welcome, abandoned cart, post-purchase, and re-engagement sequences.
• Segment audiences for targeted personalization and higher engagement.
• Analyze campaign performance and implement A/B testing to improve conversions.
• Work closely with customer experience and paid marketing teams to align messaging.
• Ensure email marketing supports overall brand messaging and storytelling.
• Create and manage email/SMS designs in Figma, ensuring brand consistency across all communications.
• Collaborate with designers and developers to execute campaigns seamlessly using Figma mockups.
• Stay updated with industry trends to recommend innovative lifecycle marketing strategies.

Requirements:

• Experience with Klaviyo, Postscript, or other email/SMS platforms.
• Strong copywriting skills with the ability to create high-converting messaging.
• Analytical mindset with a track record of improving AOV & repeat purchase rates.
• Knowledge of DTC/e-commerce customer retention strategies.
• Experience in lifecycle marketing strategies, subscription models, or loyalty programs is a plus.
• Proficiency in Figma is required; all email/SMS designs should be created and managed within the platform.
• Ability to collaborate cross-functionally with marketing, design, and product teams.
• Strong attention to detail with excellent organizational and project management skills.

Application Steps for Candidates

1. 
   Submit Your CV & Cover Letter
   
   
   • Prepare and upload your CV and cover letter highlighting your relevant experiences and why you're a good fit for the role.
2. 
   Record a 3-Minute Loom Video Introduction
   
   
   • Create a Loom account (if you don’t have one: loom.com)
   • Record a 3-minute video covering the following points:
     • Brief Introduction:
       • Name, background, and what excites you about this position.
     • Work Experience & Achievements:
       • Highlight key roles you've held and major accomplishments.
     • Workplace Analysis & Industry Experience:
       • Discuss your experience in this field and share any insights or analysis of workplace trends or challenges.
     • Why You’re a Great Fit:
       • Explain how your skills align with the job requirements and company values.
3. 
   Loom Video Submission Instructions
   
   
   • Once recorded, copy the Loom video link.
   • Make sure the video is accessible (set privacy to "Anyone with the link can view").
   • Include the video link in your application form or email submission along with your CV and cover letter.  hiring@veriatravel.com

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