Job SummaryWe are seeking a Digital Marketing Specialist to manage and optimize our paid digital marketing efforts across the US and UK markets, while supporting country-specific onboarding initiatives as we expand globally. This role is hands-on and will involve close collaboration with the Global Marketing Director to execute campaigns that drive measurable results. The ideal candidate will have experience in paid media, email marketing, and working within a dynamic, multinational environment.About You
You are a results-driven digital marketer with a strong background in paid media and more than 3 years of experience in the field. Experience in an agency setting is a significant plus. You thrive in a collaborative environment and are comfortable managing campaigns across multiple platforms and markets. You are detail-oriented, adaptable, and passionate about using data to optimize performance.In addition to hands-on expertise with paid platforms, you bring solid knowledge of GA and GTM to track and measure performance effectively. You are also familiar with CRM platforms and understand how they integrate into marketing workflows. You excel in dynamic, fast-paced environments and are fluent in English, with the ability to work effectively with remote teams. Responsibilities

Paid Media Management

• Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta, Bing and others for the US and UK markets
• Analyze campaign performance and provide actionable insights to improve ROI
• Execute A/B tests for landing pages to improve conversion rates
• Collaborate on strategies to open/restructure paid marketing in new countries during onboarding phases
• Produce weekly reports on the results of marketing efforts

Email Marketing

• Develop and manage email marketing campaigns, including segmentation, A/B testing, and performance tracking
• Work with the Global Marketing Director to create and refine automated email workflows for lead nurturing and retention

Country-Specific Marketing Support

• Assist with onboarding new countries by evaluating and supporting their marketing efforts
• Provide hands-on support to establish paid marketing campaigns where needed
• Ensure all campaigns align with global brand guidelines and messaging

Collaboration and Reporting

• Report to and  with the Global Marketing Director to align strategies and goals
• Generate regular reports on campaign performance, identifying trends and opportunities for growth
• Stay updated on industry trends and recommend innovative strategies to stay ahead of the competition

Skills and Qualifications

• Proven experience in paid digital marketing across platforms such as Google Ads, Facebook Ads, Bing and LinkedIn, etc
• Strong analytical skills with experience in campaign tracking, optimization, and reporting
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Drip, or similar) and CRM platforms
• Excellent communication and organizational skills
• Experience working in a global non-profit, working with a remote team or in a multinational organization preferred
• Agency background is a strong plus
• Fluency in English (written and verbal)I

If you are passionate about this work but do not have all the skills listed, we are still interested in speaking with you and encourage you to apply! Pay and benefits

Our pay levels are set according to a formula that combines above-median market rate data for the role (we pay 55th percentile of New York market rate for this role, based on Payscale data) adjusted for your local cost of living based on Numbeo data. We take the issue of equitable pay very seriously, and we apply our pay formula to all workers who work 80% or more of full-time hours with us. Diversity and inclusion

We care about diversity - we strive to ensure all of our team feel included and can bring their whole selves to work but we also know that this work is never ‘done’ or complete, and that we can always improve.  Our team is fully remote, living and working across 20 countries across the world, and we’d love to hear how you can add to our special culture at MFI.

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