We're Animalz, a content marketing agency focused on delivering growth outcomes to B2B brands. Animalz was founded in 2015 and primarily serves companies in the B2B SaaS/tech sector. To date, we've helped build content programs for nearly 500 customers, including Amazon, Google, GoDaddy, Amplitude, Ramp, Wistia, Airtable, Appcues, Intercom, Sapphire Ventures, Segment, and many more. We're a fully remote organization with team members around the world, but with a heavy concentration of US-based employees.

Working at Animalz means embracing a culture of autonomy and growth. We value deep work and prioritize async communications with fewer meetings to hold space for that. Our culture is built on continuous learning and team connection; with regular group training, workshops, and social events.

About the role

Our Associate Head of Content role partners with customers to produce strategies and manage content programs and production for B2B SaaS companies. Your content will inspire and educate our customers' customers, and you'll have a laser-like focus on the marketing goals and outcomes that matter.

Your goal will be to generate growth outcomes for customers, leading to long, trusted relationships. We maintain exceptionally high standards for our work, and all content must meet the Animalz level of quality.

At Animalz, you'll have the unique opportunity to work with some of the best B2B brands and clients in the industry, keeping you at the cutting edge of content marketing practices. We encourage our team members to contribute thought leadership, positioning you to shape the future of content marketing. It's your chance to do your best work, grow professionally, and make a significant impact in the world of B2B content marketing while maintaining a healthy work-life balance.

Responsibilities:

• Content strategy creation
  • Create and optimize content strategies for customers with input and guidance from your Head of Content (your manager)
  • Create and manage content calendars that align with a customer’s content strategy
  • Generate impactful ideas and craft comprehensive briefs for content pieces, ensuring a robust pipeline of engaging material that supports overall strategic goals
  • Create a consultative experience for Animalz customers by offering expertise and thoughtful analysis of the customer’s content and how it impacts customer goals
• Content strategy execution
  • Manage and assign work to freelancers and in-house writers, executing tasks such as preparing briefs, tracking due dates, reviewing work, and giving feedback to ensure high-quality content is delivered on time
  • Report on the results of the content delivered against the strategy created for our customers each month
  • As needed - research, outline, and write thoughtful and high-quality content that fuels marketing campaigns, including blog posts, ebooks, social media content, webpages, blog posts, and email copy
• Assist in business development and cross-team collaboration
  • Assist in company-wide initiatives by voluntarily sharing knowledge, participating in training sessions, and contributing ideas for marketing efforts
  • Support cross-functional collaboration by volunteering for projects that improve processes or drive innovation, as time and primary responsibilities allow

Requirements:

• 5+ years of experience in content marketing for B2B companies in high-growth environments
• 2+ years of client-facing, account management experience at a B2B marketing agency or within a B2B in-house marketing team
• Demonstrated experience creating and executing content strategies, tracking performance, and achieving high-impact results
• Strong project management skills and ability to manage multiple clients and projects simultaneously
• Excellent communication skills, both written and verbal

• Knowledge of content reporting tools and metrics, including GA4, Ahrefs, Clearscope, Google Search Console (GSC), Screaming Frog, and others
• Understanding of distribution channels for content, including search, social, and email

Who are you?

• You are genuinely curious about technology and the business-to-business world
• You have a growth mindset and willingness to continuously learn and improve
• You aren’t afraid to ask clarifying questions and get support when you need it
• You enjoy staying updated on industry trends and best practices in content marketing
• You can articulately explain why copycat content doesn't serve long-term business goals
• You understand the limitations of vanity metrics and can guide discussions toward more meaningful measures of content performance

What we offer:

• Salary range: $70,000 - $90,000, depending on skills and experience
• Flexible work from anywhere in the world, as long as you have at least 4 hours of overlap with EST hours (9 AM - 5 PM)
• For US-based team members: health insurance, dental insurance, vision insurance, and a 401K fund
• Unlimited PTO
• Paid parental leave
• Monthly wellness and lunch stipends
• Learning and development in the form of workshops and talks to help you grow
• The opportunity to contribute to the Animalz brand voice that lives at the forefront of our industry

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